All's Fair in Love and Advertising - Lenore Black This was just a fun story. Max is very likeable even though he comes across at first as an arrogant person, but at the same time very insecure and out of his element with Joe. His interaction and banter with the people he works with was great. There are parts of the book that were a little unrealistic, the whole became gay after his divorce and hooking up with Joe immediately, but it really didn't take away from the book for me because I liked Max. All in all a good story for me.